Best Digital Marketing Strategies for Beginners

Digital marketing is a sea of options. This means that there are unlimited ways of marketing and advertising your business on the internet. Different businesses require different types of marketing strategies. But how will one find out which is the best digital marketing strategy for a certain type of business?

Well, the answer is that there are some strategies that are applied to all business at the start. You can say that it is a starter pack that all enterprises employ. For beginners, digital marketing may seem like a big deal but we have suggested some of the easiest digital marketing strategies for beginners. 

Easiest Digital Marketing Strategies

SEO:

We don’t think that SEO needs any kind of introduction but for those who don’t know, SEO stands for Search Engine Optimization and now a days, each and every platform requires it. It is the most common and most effective digital marketing strategy. Plus, you will get the most organic results. There are different ways of doing SEO, the easiest ways of doing SEO are as follows:

• Look for trending content and make relevant ones for your site.
• Update your old content.
• Use meta tags and meta descriptions.
• Interlink your website and make backlinks.
• Invite people to write on your site (guest post).

Though there are plenty of other things involved but these are the easiest ways of doing it.

Market Your Content:

This is done to attract users to your content and to your site. This will increase in getting organic traffic and will also benefit you in expanding information about your business. We have seen many companies doing as it enables them to reach audience from across the b boarders. Moreover, you get good percentage of conversion rates. Here are some of easiest ways of marketing your content:

• First of all, schedule a content on daily basis. Upload a fresh content every day.
• Don’t use long keywords and use easy accessed keywords.
• Don’t prioritize word count but just write a valuable piece of content.
• Ask other bloggers or website to publish your content on their website.
• Decide who your audience is.

PPC:

PPC stands for pay per click marketing. This is a kind of marketing where you will be paying to Google whenever a user clicks on your ad to reach your site. You must have seen ads on Facebook, on YouTube before a video plays or while the video is playing, you must have also seen ads while playing free games on phone. This is also called paid advertisement. This is the guaranteed form of getting more users. Below are the ways of doing it:

• The first thing you have to do is see your budget.
• Then you have to select a platform like Facebook, Google, YouTube, Instagram etc.
• When you have selected the platform, now is the time to select your audience which includes; age, gender, and city.

You will start seeing users coming to your website, page, or channel.

Email Marketing:

This may be the oldest yet the most effective way of marketing. Many SEO experts don’t believe in it but the fact is that it may close many clients by the end of the campaign. This is especially best for those who are selling a product and specially a service. It is a slow type of digital marketing strategy but it is the easiest one. Here are the ways of doing it:

• Gather legit emails of real people.
• Design an effective and attractive email.
• Send the emails to the gathered emails.
• Give reminder emails but only send one email once a week and if the client does not reply even once then skip that email.
• See the results.

If you don’t find any clients, then we suggest that you design a newer email and gather a new list of emails.

Affiliate Marketing

We have seen people making tons of money with affiliate marketing and it is best strategy for those who want to sell their service and especially a product. Some people wonder how it works? Well, it is simple. You get to sell your product on different websites. 

For Example: Let us say that you have a business of selling coffee and sell it for $100, on a website that has heavy traffic, you will be selling it for $110. These $10 dollars will be the website’s commission. 

At some point, you will get a huge number of buyers and they will search for your website soon. For doing this, you can find a number of such websites offering affiliate marketing service, the most famous is Amazon.

Influencer Marketing:

There are two ways of doing it:

1. Ask an influencer who will market about your product; they usually charge.
2. Do it yourself.

This is easiest type of digital marketing. This will benefit in conveying your brand information to the audience. Since influencers have a lot of following, they make sure to market your business in the most creative yet natural way. You can find some of the biggest and most famous influencers via:

• Instagram
• YouTube
• TikTok
• Twitter
• Podcasts
• SnapChat

We have seen influencers on Facebook but the above-mentioned platforms have more famous influencers and you can find a number of influencers.

Video Marketing:

The world is shifting to visual aids. People want to see 10 seconds video max and see maximum information about a brand, product or a service that is why people are marketing their product and service on TikTok, SnapChat, YouTube and applications like this.

If you want a large number of audiences to become your followers and then become clients then video marketing is highly suggested. You can do this by seeing what type of videos are in trend and then make videos according to your niche. You can search for keywords or just see the trending videos.

SMM:

SMM stands for social media marketing. It is also one of the easiest ways to digitally market your business. You can post videos here, along with written content, add pictures and it is also the best way to build links with your website. 

All you need to do is make business pages on a number of platforms and post regularly. Since people are all over the social media, your business will catch people’s eyes. You can also do paid marketing on these platforms. 

Epilogue

The last thing we want to suggest is for you to wait and be patient. These things are easy to do but at the same time, the progress will be slow. At times, you might not get any users to your site but consider that your business is taking one step back to go two steps forward. Remember to do practice these strategies every day and you will soon get to the top.