There was a time when people said to invest in gold but investing in real estate will give you more profit than gold will ever give. Real estate industry will only grow with the passage of time.

Population grows more and more each year, this also means that more people will look for homes, apartments, condos, and such – this also means it is the right time to become a realtor. We have seen making millions of dollars in a year and less than a year by becoming a realtor.

If you are about to become one or are one, then here are some social media marketing strategies for real estate to make new, loyal and permanent customers.

1.     Add Hashtags in Your Social Media Pages

It is suggested that you make social media pages on as many social media platforms as possible. You need to be seen and that is one way of doing it. We recommend that you put some hashtags related to real estate on your page – it helps in appearing in search suggestions.

A pro tip, it is highly recommended that you add only two to three hashtags. Too many hashtags will make you look desperate. You could add the following hashtags of real estate:

–          #realestate

–          #realestateexpert

–          #realestateadvice

2.     Ask Questions from Your Followers to Increase Engagement

Building engagement means that people pay attention to your content. The best way to do this is to intrigue them and that can be done by asking them questions about real estate. You may also learn a thing or two from the comments. You can ask questions about their idea for the perfect home, the best location for a home and such. This will make them think and you will have a definite engagement.

3.     Add Excitement in Your Writing

People don’t want to read long and boring paragraphs and to some, real estate is boring. You have to be super creative in order to intrigue a user and make them ask a question or comment.

We suggest that you create headings that should have the FOMO (Fear of Missing Out) factor. Make the post look like it needs urgent attention but be sure to keep the title small.

4.     Get a Professional Looking Logo

Every brand needs a logo and if you want your real estate company to stand out, get the most professional looking logo even if you have to spend a lot of money. Real estate already gives a strong feeling of professionalism and people get a serious vibe that their work will be done.

So, get a logo that says about the seriousness and dedication of your work. The design should be staggering that makes a person visit the social media page.

5.     Be You

Like we said before, real estate has a lot of seriousness in it but don’t let it consume you. You don’t have to talk only about work on your social media page. Post something fun about your line of work, a place you have been to and connect it with real estate or just post random memes about real estate – it will keep the audience engaged and make you more approachable.

6.     Post on Peak Times

Every social media page has analytics which shows:

–          Who the audience is

–          Where is the audience coming from

–          Gender and age of the audience

–          At what time the audience visits the page the most

You need to pay attention to the high time when the audience visits your social media page the most. You can then schedule posts and get more visible than ever.

7.     Practice E.A.T

Here E.A.T stands for:

–          Engagement: Always reply to the users on the page who have commented on a post. Reply to the review either it is good or bad – this will increase customer engagement in the most organic way.

–          Authenticity: Stats and facts do show authenticity but, in real estate, they change very fast which makes people want to ignore them because it gets boring. And that is why you need to make creative charts and come up with images that illustrate the facts and stats – images also give a sense of authenticity.

–          Thought Leadership: Show your listings to the audience even though the competitors can copy it but people love to see new neighborhoods, societies, apartment buildings, houses and villas. Also, compare them with the rest like highlighting the best part of the neighborhood, the layout of houses and apartments etc.

8.     Add Videos

It is suggested that you make a YouTube channel as well. More than reading, people like to see and listen more. You could make a video of a new house and show its unique details and tell the monetary benefits of the house.

You could also make helpful videos about how to buy a house, what kind of paperwork is needed to buy a house, how to find a good real estate company and such.

9.     Make a Post of Personal Story

A personal story will show the audience about your experience in this field. Add emotions and every small amount of effort in the post/video that shakes the audience to trust you more than other realtors.

10.  Don’t Post About Politics

People can literally judge a person over their political views and it is bad for business if you off someone with your political opinions. You just want to be successful as a realtor, so keep the politics discussion among close friends.

11.  Never Sound Desperate

We suggest that you post only 4 days a week, if you post more than this, you will give off a vibe of desperation and that is a huge turn off for the audience.

12.  Ask Clients for Reviews and Testimonials

This is gold for every realtor and if you have satisfied a client with your work, then ask them to give a good review or a small testimonial. It will give your social media pages a massive boost and you will also gain people’s trust.