Every business wants to see customers approaching them from different countries. It’s a big hit if something like this happens. But making it happen is very difficult. Without an international SEO strategy, it may take years to get an international audience.

What is an International SEO Strategy?

It is a kind of strategy that makes your website visible to anyone in the world. To do this, the search engine must identify your brand at different locations and how many types of languages your website supports.

            For Example: You have an event management and planning company in the USA and now you want to work with Canadians. Then you have to update your website about Canadian events, culture, time, office locations, fee and such things.

Other than this, you will need a lot of things to make an international SEO strategy.

Best Practices for International SEO Strategies

1.     Answering Questions in Region’s Native Language

Languages separate countries and that is why you need to answer questions in the region’s native language. This will make the users trust your website.

2.     Answer Questions in the Right Context

This may be difficult and you have to use paid tools or hire a translator but answering in the right context will definitely increase your conversion rate or get you more traffic. This will never fail to impress the user.

3.     Translate Content Precisely

When it comes to international SEO strategy, you have to make sure that you are translating very carefully. Because you may unintentionally add a bad word which can put up a wrong image of your website.

4.     Take User Experience into Consideration

When doing international SEO, you have to put extra effort in building a better user experience. Let us say that if someone is filling a form and there comes a price, make sure to add their currency and add images according to their trend.

5.     Decide Which Country You Want to Target

Just like basic or local SEO, you have to select a region or a city of the country. For international SEO, we suggest that you pick a country where your niche is popular. In this way, the audience there will already have an idea about your line of work – this will save some time and effort on SEO.

6.     Select Targeted Audience

When you have selected a country, now is the time to select the target audience.

–          Is the target audience for all genders or is it specific?

–          What is the age of the targeted audience?

With this done, it will become easier for you to understand in what context you have to write your web content. Every language has different grammar and context.

7.     Hire an SEO Agency Internationally

Let us say that your company is in the USA and your targeted country is Brazil then you have the opportunity to hire an SEO agency in Brazil. You will have to give your complete company details and profile. This saves a lot of time.

8.     Do International Keyword Research

This may take a lot of time. Even though your niche is famous around the world, that does not mean that your keywords are worthy in different countries as customers around the world use search engines differently.

            For Example: You have a law firm – in some countries, it is also known as a legal firm.

9.     Select the Right International Domain Structure

The domain structure of your website will help a lot when building an international SEO strategy, you have the following different options for international domain structure:

–          gTLD: This stands for generic-Top Level Domain. This includes .org, .gov, and .com

For example: abcbusiness.com

–          ccTLD: This stands for country code Top Level Domain

For example: abcbusiness.ae, abcbusiness.uk, abcbusiness.ca

–          gTLD and ccTLD with Subdirectories: This will change the location of the country code.

For example: abcbusiness.com/uk/

–          gTLD and ccTLD with Subdomains: You can create subdomains for your website and it gives advantage of a country code.

For example: uk.abcbusiness.com

10.  Optimize Content with Respect to Language and Region

Make sure that you optimize content concerning targeted language and region. You have to meet the local’s expectations by cross checking with translations done right and all TLDs.

11.  Get Customer Review

Let us say that you have a digital marketing company in the USA and you have a project from the UAE. After everything is done, ask the client to give you a good and detailed review on the website, Google and on social media platforms. It will give you somewhat international credibility and soon you will see a rise in international users.

12.  Mobile Friendly

Your website should be mobile friendly. Your website should be aligned perfectly and fit a display for sizes and kinds of smartphones in the world. Google crawlers rank such sites in international waters.

13.  GMB Account

You should make an awe-inspiring Google My Business profile. You can say that this is the most effortless way of doing international SEO. Make sure that you give proper addresses of your offices in different countries.

14.  Build Links

To build international backlinks, you have to do it in the old-fashioned way:

–          Comment and blog on Q&A websites that are popular in your targeted country

–          Connect with influencers that are famous in the targeted country. 

15.  Time

Just like you keep an eye on high time when the users visit your website, you have to publish content according to the targeted country’s audience peak hours.